Gearing Up for The Holidays

Halloween is over and Black Friday is just around the corner. It’s time for your ecommerce site to have its best game on. Still working on your holiday promotions? Make sure they offer real value to your customers. Free shipping is a must, it’s one of the top things shoppers look for when they are shopping online. If you offer coupon codes, make sure they are worth redeeming. Few shoppers will be impressed with a 5 or 10% off code.

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If you’re dressing your site for the holidays, great! Just make sure the design is cohesive and pleasing to the eye without distracting from your products and content. Avoid animations or music, and if you must embed a video, make sure the autoplay default is set to OFF. Few things will send a shopper diving for the back button than a blaring video they can’t turn off. Remember, many of …