Why It is Important to Learn How Markets Behave Today and the Tools That are Necessary for Customer Retention
People think that marketing is not for everyone and if one does not have any talent in it, then one cannot do it. There has been a dispute over natural ability and learnt ability and this can be clearly distinguished one you combine both of them instead of separating them. There is a saying that strengths are not the activities you are good at, but they are activities that will strengthen you, and the problem of many people is that they don’t know what their strengths are.
It works this way – your natural talents are your default thinking, feeling, and doing patterns and when someone spends time in his strength, it unleashes your best because it gives you more energy, help you find your flow, and give you an advantage in the market place. Strengths are what differentiates a person over another, and people grow more in their strengths that in their weaknesses. The sad fact however, is that not many play out their strengths most of the time but more time in their weakness. Many people, rather than doing activities which make them strong, do that which make them weak. However, a person who focused on strength is that who is most engaged.
If your organization is customer-driver, marketers are fed by information in any department which also includes product research and development. It involves “why your product or service is meaningful to certain customers””where your market place rest, and “what industry do you really belong to.” In the eye of a customer, the company strength is not found when the concerns or aims of two different departments in the company are incompatible. When this happens, customers are not affected which in turn will not affect others.
In marketing, it is important that there is interaction with the customers, and to do that you need to use specific tools. Customers can get engaged with these tools and it also allows them to be able to give an immediate response. In the marketplace today, the customers now have a louder voice that the manufacturers and the service providers. Therefore when one is not fervent on the negative sentiments of those who use your product, it will drive them to go elsewhere.
There are marketing efforts that do not bring big returns, but those that do contribute to revenue, bottom-line profit and service that aids in customer retention and loyalty are to be highly regarded. The idea of one time buying has never been so befouled over the fact that it is cheaper to retain that one-time buyer than to spend all your resources to find a new one.